Senior Google Ads Specialist

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max
• Develop and execute paid advertising strategies focused on lead generation, conversions, and revenue growth
• Manage and optimize advertising budgets to maximize ROAS and reduce CPA
• Conduct keyword research, competitor analysis, audience targeting, and campaign restructuring
• Implement and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, and Google Ads
• Run A/B tests on ad copy, landing pages, bidding strategies, and targeting
• Analyze campaign performance and identify opportunities to improve conversion rates and profitability
• Create performance reports and communicate actionable insights to stakeholders
• Stay updated on Google Ads platform changes, automation, and industry best practices
• Take ownership of campaign performance and recommend improvements

• 4–5+ years of proven, hands-on experience managing Google Ads campaigns
• Advanced knowledge of Google Ads, including Search, Shopping, Display, and Performance Max
• Demonstrated success managing and scaling advertising budgets while maintaining strong performance
• Strong understanding of ROAS, CPA, CPC, CTR, conversion rates, and other key performance metrics
• Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking
• Experience with campaign optimization, bidding strategies, audience segmentation, and remarketing
• Strong analytical skills with the ability to translate data into actionable strategies
• Experience working with international clients, preferably in the UK, US, or Australian markets
• Excellent written and verbal English communication skills
• Ability to work independently, manage multiple campaigns, and meet performance targets
• Google Ads certifications (nice to have)
• Experience managing paid media for digital marketing agencies (nice to have)
• Experience with eCommerce, SaaS, B2B lead generation, or service-based businesses (nice to have)
• Familiarity with Looker Studio, Google Merchant Center, and landing page optimization (nice to have)
• Experience managing high-budget or multi-account Google Ads portfolios (nice to have)

• Fully remote role with flexible work environment
• Work with high-growth companies and performance-driven teams
• Opportunity to scale campaigns with significant ad budgets
• Performance-based bonuses tied to campaign success
• Direct collaboration with international clients and marketing leaders