Marketing Manager

• Execute Foundation’s marketing plan across campaigns, website, SEO, paid media and sales enablement
• Work with Sales on lead handoff, MQL/SAL follow-up and pipeline reviews
• Launch and improve paid campaigns, including audience targeting, landing pages, offers and budget pacing
• Identify pipeline bottlenecks and run tests to improve volume, conversion and velocity
• Build and run nurture and lifecycle email programs
• Own website updates, new pages, landing pages and CMS maintenance
• Own on-page and technical SEO, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability
• Improve website conversion rates through testing forms, CTAs, page layouts and offers
• Monitor site health and performance using tools such as Google Search Console, GA4, Ahrefs or Semrush
• Execute integrated campaigns tied to service launches, industry moments, events and thought leadership
• Run webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations
• Coordinate with Creative, Growth, Paid, Sales and Content teams to deliver campaigns on time and on brand
• Apply Brand-to-Demand principles and Category Entry Points in targeting, landing pages, paid campaigns and sales materials
• Coach and mentor the Marketing Coordinator, delegate work, set goals and provide feedback
• Uphold creative quality standards with the Creative Director
• Own funnel reporting, dashboards, performance analysis and reporting cadences
• Act as a subject matter expert on Foundation’s SEO, GEO, Reddit, distribution and content services during sales calls
• Support audits and proposals and oversee sales enablement assets
• Maintain current messaging, proof points, service positioning and case studies for Sales
• Build repeatable marketing and enablement systems, SOPs, templates and playbooks
• Capture patterns from sales conversations and buyer questions and share insights with marketing and sales leadership

• 3–5 years of B2B marketing experience; SaaS, tech or agency experience preferred
• Hands-on SEO experience, including technical and on-page SEO, keyword research, and SEO tools such as GSC, GA4, Ahrefs or Semrush
• Comfortable building and editing pages in a CMS such as WordPress, HubSpot, Webflow or similar
• Strong analytical skills with CRM systems, dashboards, spreadsheets and attribution
• Track record of working with Sales and Paid teams to drive pipeline
• Organized, fast executor able to manage multiple projects without dropping quality
• Strong delegation skills and experience coaching or mentoring at least one junior teammate
• Nice to have: familiarity with GEO/AEO, AI search, CRO or A/B testing, and webinars

• Variable compensation: OTE $65k–$100k CAD
• Team performance bonus
• Company-wide profit-sharing