Full-Stack Digital Marketing Manager

• Drive full-funnel digital strategy, performance marketing, and conversion optimization across a vocational training provider and professional cosmetics brand
• Design, build, test, and refine high-converting landing pages across WordPress and Magento
• Generate qualified course enquiries, student enrolments, ecommerce sales, customer engagement, and brand awareness
• Build, manage, and optimize campaigns across Google Ads, Meta Ads Suite, TikTok, and LinkedIn where relevant
• Execute AI-driven search strategies, intent-based keyword research, on-page optimization, metadata planning, and Google Business Profile management
• Produce, edit, and repurpose written, visual, and short-form video assets
• Maintain, update, and optimize website content, internal links, and user journeys across WordPress and Magento
• Design, segment, and deploy lifecycle email campaigns and automated sequences for lead nurturing, enrollment onboarding, abandoned cart recovery, and customer retention
• Implement generative AI tools and repeatable workflows for content production, SEO research, copywriting, and ad testing
• Set up and maintain tracking tags across GA4 and Google Tag Manager
• Deliver performance reports focused on ROAS, CAC, conversion rates, and revenue

• Minimum 5 years of practical, hands-on digital marketing experience across paid search, paid social, SEO, and website management
• Demonstrated ability to leverage generative AI tools to systematically improve campaign speed, SEO output, and content volume without sacrificing brand quality
• Hands-on operational experience managing content and user journeys on both WordPress and Magento platforms
• Proven track record managing budget-allocated ad spend in Google Ads Manager and Meta Business Suite with strict target Cost Per Acquisition (CPA) and ROAS goals
• Strong practical capability in graphic design and short-form video editing using tools such as Canva, CapCut, or Adobe Creative Cloud
• Reliable high-speed remote environment and full availability to work during Australian business hours (AEST/AEDT)
• Prior experience in lead generation for vocational education, Registered Training Organizations (RTOs), or tertiary institutions (desired, not required)
• Direct experience within the beauty, cosmetics, or professional creative arts industries (desired, not required)
• Industry certifications in Google Ads, Google Analytics (GA4), or Meta Certified Digital Marketing Associate (desired, not required)
• Technical SEO knowledge, including schema markup, structured data implementation, and Core Web Vitals optimization (desired, not required)
• Portfolio showcasing live high-converting landing pages, paid ad creatives, edited short-form videos, email sequences, and AI-driven workflows (desired, not required)

• Full-time remote position
• Australian public holidays