Marketing Analytics Lead

• Create the marketing analytics strategy and roadmap and prioritize work against business goals
• Organize the team’s work on stakeholder requests and ensure the development and maintenance of BI reporting
• Develop unified reporting, automations, and predictive models
• Analyze unit economics (CAC, ROI/ROAS, LTV), channel effectiveness, and creative performance
• Work with marketing and business-unit leads, C-level stakeholders, and Martech to drive meetings toward decisions and action points
• Lead, plan, review, and develop the analytics team
• Implement AI approaches in team processes
• Identify problems and growth opportunities

• 4+ years of experience in marketing analytics for B2C mobile digital products
• Proven experience managing a team
• Deep understanding of the mobile ecosystem, including acquisition channels (Meta, TikTok, Google Ads, ASA/ASO), MMP, mobile attribution, and market changes
• Understanding of performance metrics and models: CAC, ROI/ROAS, LTV
• Strong technical foundation in SQL, Python, statistics, and BI tools
• Daily use of AI tools in analytics, such as Claude and ChatGPT
• Ability to implement AI approaches in team processes
• Stakeholder management at C-level and marketing-head level
• Tableau, dbt, and Databricks are a plus
• Practical experience building AI self-serve is a plus
• Experience with organic acquisition channels is a plus

• Fully remote work from any point in the world, with optional access to offices in Kyiv and Warsaw
• Equipment provided regardless of work format and geography
• Competitive compensation aligned with skills and experience
• Online yoga classes twice a week
• English speaking clubs with a native speaker
• Opportunities to speak at internal and external events
• Annual budget covering up to 50% of professional conferences, educational events, and events
• Fixed annual flexible benefits budget covering 50% of medical insurance, psychotherapy, sport, or dental care
• 40 days of paid vacation and sick leave without fixed dates
• Support and equipment for uninterrupted work during wartime
• Career growth and professional development opportunities