APAC Marketing Program Manager, Connect, Attach and Retain Programs

• Plan and coordinate marketing programs and campaigns promoting Agilent’s life sciences solutions, services, consumables, diagnostics, genomics and cell analysis portfolios
• Develop and manage APAC marketing programs focused on increasing Customer Lifetime Value
• Generate demand through innovative marketing strategies that grow business, capture market share, and support upselling and cross-selling
• Develop and execute marketing campaigns supporting product launches, commercialization and sustaining demand generation
• Lead cross-functional teams across multiple functions and geographies in marketing program identification, development and execution
• Create innovative marketing program strategies across all business units
• Analyze competitive information, market data and customer data to facilitate effective program development
• Develop product messaging and positioning, marketing collateral, promotion and commercialization plans
• Perform financial analyses and build business cases for programs
• Identify target audiences and offers, develop program plans, MarCom mix and content requirements
• Use data analytics to identify upsell and cross-sell opportunities
• Measure and evaluate short- and long-term program impact and return on investment
• Monitor and analyze competitive information and customer data with sales channels to optimize programs and improve funnel volume and quality

• Bachelor's or Master's Degree or equivalent in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent degree, along with 10+ years of relevant experience
• Minimum of 5 years of demonstrated results in a marketing role
• APAC experience developing marketing programs and campaigns to drive demand for new and existing products
• Demonstrated results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives
• Effective project management and organizational skills
• Clear and compelling writing skills; strong oral communication skills; strong content presentation skills
• Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix
• Strong initiative and creativity
• Proven ability to understand the needs and buying influences of a scientific target audience
• Excellent written and oral English communication skills
• Bilingual in a regionally relevant language is a plus

• Full-time weekly schedule
• Day shift
• Equal opportunity employment