Account Based Marketing Manager – Nordics

• Partner with Nordic Sales leadership and account teams to identify and prioritise strategic accounts
• Co-create integrated account and account-group plans, including buying-group strategies, engagement journeys, messaging, campaign calendars, ownership, and next-best actions
• Research priority accounts and understand business drivers, transformation priorities, competitive environments, decision processes, and stakeholder relationships
• Map buying groups and develop engagement and relationship-coverage strategies
• Design and deliver personalised 1:1 and 1:Few account-based marketing programmes across digital, content, events, executive engagement, sales outreach, SDR, customer, and partner channels
• Adapt global go-to-market priorities, industry narratives, customer stories, and value propositions for Nordic audiences
• Use intent, engagement, product, opportunity, install-base, and relationship signals to guide marketing and sales activity
• Equip Sales teams with account intelligence, tailored messaging, campaign assets, conversation starters, and recommendations
• Coordinate regional events, executive programmes, and customer engagement moments with Field Marketing
• Collaborate with Marketing Operations and Analytics on segmentation, scoring, routing, dashboards, attribution, and reporting
• Work with channel and alliance partners on co-marketing, co-sell engagement, ecosystem influence, and account penetration
• Manage programmes independently while aligning Nordic, EMEA, and global stakeholders
• Measure and communicate account engagement, buying-group coverage, pipeline creation and influence, opportunity acceleration, conversion, expansion, and revenue contribution
• Run performance reviews, identify obstacles, capture insights, and optimise account strategies and programmes

• BA, B.Comm, or equivalent degree in Marketing, Communications, or a related field, or equivalent relevant work experience
• Eight or more years of experience in B2B marketing, key-account marketing, account-based marketing, demand generation, or a closely related discipline
• Demonstrated experience developing and executing marketing programmes for strategic or enterprise accounts
• Understanding of regional go-to-market dynamics across the Nordics, particularly Sweden, Norway, and Denmark
• Fluency in Swedish and English, with excellent written and verbal communication skills in both languages
• Strong interpersonal skills and ability to build trusted relationships and influence stakeholders
• Ability to work independently, take initiative, manage multiple priorities, and move projects forward proactively
• Excellent cross-functional collaboration skills and experience working closely with Sales or account-management teams
• Experience developing campaign materials, including creative and content briefs, messaging, presentations, sales-enablement materials, and customer-facing assets
• Strong analytical skills and ability to assess and report on marketing and sales performance
• Experience using 6sense, Allocadia, and Marketo
• Practical experience using ChatGPT or Claude
• Familiarity with marketing analytics, reporting, attribution, or business-intelligence tools

• In-person onboarding and/or in-person ID verification may be provided/required as part of the role process