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Email Marketing Manager

About the role

• Audit and optimize abandoned quiz/checkout, onboarding, upsell, retention, and win-back flows
• Maintain a backlog of hypotheses and A/B tests through clear conclusions
• Segment audiences by behavior, funnel stage, geography, and quiz responses
• Personalize messaging based on user data
• Analyze the Delivered → Open → Click → Checkout → Purchase → Revenue funnel
• Work with Product and Analytics on tracking and attribution
• Report on email’s contribution to business metrics
• Maintain domain reputation, list health, and compliance
• Write email copy while UX handles design
• Propose channel growth initiatives and support recommendations with data for the Chief Growth Officer

• 3+ years of commercial experience in Email / CRM / Lifecycle Marketing for subscription-based products (B2C or B2B)
• Experience owning email channel performance end to end, from strategy to purchases
• Proven example of growing email-driven revenue or sales with measurable impact
• Hands-on experience independently setting up and launching lifecycle and trigger-based flows
• Experience running A/B tests and evaluating results
• Ability to work with Purchase CR, revenue per send, LTV, retention, attribution, and incrementality
• Strong understanding of email deliverability, including SPF, DKIM, DMARC, IP/domain warming, and inbox placement recovery
• Hands-on experience with ESPs such as Reteno, Braze, Customer.io, Klaviyo, or similar
• Experience running email campaigns across Tier-1 markets
• Understanding of GDPR, ePrivacy, CAN-SPAM, and CASL consent requirements
• English at B2+ level

• Work from anywhere
• Regular workshops, knowledge sharing with team leads and external experts
• Learning budget for courses and conferences
• Fast and transparent growth in role and responsibility
• 2 additional days off per month for recovery
• Weekly meditation sessions
• 16 days of vacation
• Paid sick leave
• Referral bonus for successful hires