Social Media Manager

• Develop and execute the brand’s organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms
• Develop content ideas, formats, copy, and creative briefs for short-form video, static content, carousels, Stories, and other platform-native formats
• Coordinate with designers, creators, freelancers, agencies, and internal teams to deliver content
• Build meaningful audience relationships and use community insights to identify content and growth opportunities
• Track social performance, test new ideas and formats, and turn data into actions that improve results
• Monitor platform updates, trends, creators, competitors, and cultural moments
• Collaborate with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams
• Own organic social performance and share insights, opportunities, and recommendations

• Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms
• Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices
• Strong creative instinct and a good eye for engaging, authentic, culturally relevant, and platform-native content
• Data-driven mindset with ability to analyse performance, identify patterns, and turn insights into action
• Experience developing social strategies, content calendars, creative concepts, and briefs
• Experience working with creators, freelancers, agencies, designers, or other content partners
• Strong copywriting and communication skills, with ability to adapt messaging to different audiences and platforms
• Excellent project management and organisational skills, with ability to manage multiple priorities and deadlines
• Strong ownership and proactivity
• Comfortable working in a fast-paced, international environment
• Working proficiency in English B2 or above
• Nice to have: experience with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products
• Nice to have: experience with social analytics and reporting tools and understanding of social KPIs
• Nice to have: experience working with influencers or content creators
• Nice to have: interest in AI tools and emerging technologies

• Remote work arrangement
• Future contact consent: Welltech may retain applicant information for up to 2 years to contact them about relevant job opportunities