Digital Growth Marketing Manager – CRO, SEO, Email & Social Media

• Optimize Shopify product pages, landing pages, navigation, and checkout experiences to increase sales
• Analyze customer behavior using GA4, Shopify Analytics, Microsoft Clarity, or similar tools
• Conduct A/B tests and implement improvements to increase conversion rates, average order value, and revenue per visitor
• Create compelling landing pages and promotional experiences
• Conduct technical SEO audits and resolve indexing, crawling, duplicate content, and website performance issues
• Optimize site architecture, metadata, internal linking, schema markup, and Core Web Vitals
• Perform keyword research and optimize product pages, collections, and blog content
• Use SEO tools to improve organic traffic and revenue
• Manage email marketing campaigns and automations using Klaviyo or similar platforms
• Build and optimize welcome, abandoned cart, post-purchase, replenishment, and win-back flows
• Create email designs, persuasive copy, and targeted customer segments
• Improve email-attributed revenue, click-through rates, conversions, and repeat purchases
• Manage content creation, scheduling, and engagement across Instagram, Facebook, TikTok, Pinterest, and YouTube
• Create posts, Reels, short-form videos, graphics, and educational content
• Develop monthly content calendars and execute creative campaigns
• Analyze engagement, reach, traffic, and conversions to improve performance
• Create AI-generated product images, lifestyle visuals, promotional graphics, marketing videos, animations, and social media Reels
• Generate scripts, captions, product education, and marketing copy with AI
• Create and test multiple creative variations while maintaining visual quality, brand consistency, and accurate product representation
• Analyze data across Shopify, GA4, Google Search Console, Klaviyo, and social media platforms
• Build performance dashboards using Excel, Google Sheets, or Looker Studio
• Track conversion rates, organic traffic, email revenue, engagement, customer retention, and sales
• Identify trends, performance gaps, and growth opportunities
• Provide concise weekly reports with recommendations and measurable action plans
• Increase Shopify conversion rates and online revenue
• Improve organic search visibility and qualified website traffic
• Grow email marketing revenue and customer retention
• Increase social media engagement and traffic
• Translate analytics into actionable improvements and measurable results
• Regularly collaborate virtually with the U.S.-based team

• 4+ years of hands-on experience in digital marketing or e-commerce growth
• Bachelor's degree in Architecture, Engineering, Marketing, Business, or a related field
• Proven experience with Shopify CRO, technical SEO, email marketing, and social media management
• Strong working knowledge of Klaviyo, Google Analytics 4, Google Search Console, and Shopify Analytics
• Advanced proficiency in AI image generation, video creation, and digital content production
• Excellent graphic design, video editing, copywriting, and storytelling skills
• Strong Excel/Google Sheets skills and demonstrated ability to analyze marketing performance
• Experience with A/B testing, customer behavior analysis, and data-driven optimization
• Excellent communication, organization, and project management skills
• Ability to work independently, take initiative, and consistently meet deadlines in a remote environment
• Consistent availability during agreed working hours
• Reliable computer, internet connection, and professional remote workspace required
• Preferred: Experience with health and wellness brands, Shopify Liquid/HTML/CSS, marketing automation, and advanced AI creative workflows
• Creative portfolio featuring images, graphics, videos, and AI-generated content
• AI tools experience outlining tools used and proficiency level
• Two examples of projects demonstrating measurable improvements
• Analytics sample such as a dashboard, performance report, or case study
• Introduction video preferred

• 100% remote work
• Regular virtual collaboration with the U.S.-based team
• Professional remote workspace arrangement
• Reliable computer and internet connection required for remote work