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Influencer Performance Marketing Manager – m/f/d

About the role

• Take end-to-end responsibility for influencer performance campaigns, from creator selection through budget management, optimization, and scaling
• Manage campaigns based on ROAS, revenue, CPA, and growth targets
• Source and select creators, manage bookings, and negotiate rates
• Develop performance-focused briefs
• Analyze key performance KPIs, including ROAS, revenue, CPA, and new customers, and derive optimization measures
• Test new creators, formats, and platforms
• Build a long-term creator pool and further develop the influencer database

• Significant experience in influencer performance marketing, either at an agency or brand
• Experience successfully implementing influencer marketing campaigns
• Strong analytical understanding of ROAS, revenue, and CPA management
• Experience managing budgets to optimize performance and scale campaigns
• Structured approach to work and the ability to oversee multiple campaigns in a multi-brand environment
• Strong negotiation skills when selecting and working with influencers
• Ideally, experience with influencer marketing tools such as Linkster or Storyclash
• Excellent German and English language skills

• Remote-first setup with a high degree of autonomy
• Flexible working and a culture of trust—work in the way that makes you most productive
• Variety and diversity through an agency setup working with multiple brands
• Continuous professional development
• The opportunity to actively help build VISCA and contribute your own ideas
• A direct, visible impact of your work on campaign performance and results