Freelance Social Media Manager

• Develop and manage clients' social media presence, primarily for SMEs and small businesses
• Define social media strategies tailored to client objectives, target audiences and positioning
• Identify relevant platforms, including LinkedIn, Instagram, Facebook and TikTok
• Define editorial guidelines, content pillars, formats and publishing frequency
• Build and manage editorial calendars
• Monitor social media trends, formats, platform changes and emerging opportunities
• Develop topics and editorial angles for each brand
• Write posts, hooks, captions and calls to action while respecting brand tone and identity
• Create, adapt and repurpose content across platforms
• Use AI tools for research, ideation and content production
• Define requirements for visuals, videos, carousels, infographics and other formats
• Create simple visual content using Canva
• Brief graphic designers, video editors and motion designers for advanced creative production
• Ensure consistency with clients' visual identities
• Schedule and publish content across social media platforms
• Monitor and respond to comments, messages and interactions
• Engage communities and encourage audience interaction
• Identify opportunities for organic audience and brand-visibility growth
• Monitor KPIs including reach, impressions, engagement, audience growth, clicks, traffic and conversions
• Analyze content performance and adjust editorial strategies based on data
• Produce reports with actionable recommendations
• Manage strategies focused on visibility, engagement and business opportunities

• Solid and demonstrable experience in Social Media Management, ideally within an agency environment or managing multiple clients simultaneously
• Excellent command of LinkedIn, Instagram and Facebook
• Experience with TikTok is a plus
• Excellent writing skills and ability to adapt tone, messaging and content formats to different brands and audiences
• Good command of Canva or similar tools for producing simple visual content
• Ability to collaborate with creative specialists on advanced productions
• Ability to build and execute a genuine editorial strategy
• Ability to analyze social media performance and translate results into actionable recommendations
• Good understanding and practical use of AI tools for research, ideation and content creation
• Good understanding of challenges and constraints faced by SMEs
• Excellent ability to manage multiple clients and editorial calendars simultaneously
• Autonomous, creative, rigorous, proactive and able to regularly suggest new ideas
• Portfolio or examples of managed accounts, produced content and measurable results highly valued

• Freelance / Independent Contractor status
• Fixed-price projects or day-rate assignments depending on the project
• 100% Remote work