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SEO Analyst

About the role

• Manage content strategy, technical SEO and local SEO programmes across multiple accounts
• Oversee Google Business Profiles, citations, reputation signals and local link building
• Audit sites and review location-specific content for accuracy and optimisation opportunities
• Develop and run SEO and GEO experiments, including A/B testing roadmaps, to improve visibility and conversions
• Package proven SEO and GEO tactics into scalable, repeatable programmes across clients
• Run competitor audits and monitor Google algorithm and AI search updates
• Turn changes into timely recommendations
• Track results and build performance reporting
• Package findings into clear recommendations
• Present strategy and performance updates to clients, C-level and private equity stakeholders, and internal leadership
• Lead direct reports working standard North American hours
• Collaborate with content writers, developers and paid teams
• Work across content, technical and local SEO for healthcare clients

• Strong technical, content and local SEO skills, including keyword research, site audits, schema, crawl management and indexing
• Deep familiarity with Google Business Profile management, citation building and local ranking factors
• Experience using Yext, BrightLocal or similar local listing platforms
• Working knowledge of GEO (generative engine optimisation) and AI-driven search
• Proven track record managing multiple client accounts simultaneously
• Comfort working directly with clients and senior stakeholders, including C-level and private equity leadership
• Ability to analyse performance data, prioritise work and communicate insights to non-technical audiences
• Healthcare or multi-location client experience
• Hands-on experience running SEO A/B tests
• Experience with Birdeye or other reputation management tools
• Agency background
• Minimum 4–5 hours of daily overlap with U.S. Central Time
• Availability until approximately 2:00 PM CT
• Comfort managing communication asynchronously outside the overlap window
• Must be willing to work remotely as an independent contractor
• Full-time primary role; no freelancing or second jobs

• $3,000 - $4,000 USD per month
• Full-time
• Fully remote
• Unlimited PTO
• Professional development budget for learning and certifications
• Work from anywhere, with a schedule that aligns as closely as possible with U.S. Central Time
• Gross salary; candidate is responsible for tax-related procedures in their country of residence
• Remote work as an independent contractor