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Strategy & Marketing Coordinator – Health & Wellness

About the role

• Develop and execute marketing plans for virtual training programs and website membership portal subscriber retention
• Coordinate promotional campaigns, email marketing, and landing pages with the Social Media Strategist
• Plan, write, and deploy targeted email sequences, launch flows, and subscriber retention communications
• Oversee the customer journey across the membership portal and online store, focusing on conversions and user experience
• Monitor marketing funnel metrics, portal membership growth, and engagement performance
• Analyze trends in health, wellness, mindfulness, and online education to support authentic and competitive product positioning
• Help launch and scale new digital initiatives, online offerings, and a website membership portal
• Work directly on cross-channel marketing strategies, funnel optimization, and membership growth

• Proven experience in marketing coordination, digital strategy, or growth marketing, ideally within the wellness, e-learning, or subscription space
• Strong grasp of email marketing, sales funnels, and membership portal growth mechanics
• Excellent written and verbal command of English
• Solid organizational skills with the ability to manage multiple digital product launches simultaneously
• Comfortable analyzing conversion data and translating insights into strategy
• Hands-on experience with membership platforms such as Kajabi, Teachable, or WordPress/MemberPress
• Personal passion for or experience in health, wellness, mindfulness, or sound healing
• Must be able to receive payments via Wise; eligibility limited by international payment regulations and Wise availability

• 100% remote
• $50 birthday bonus
• $200 testimonial bonus
• No tracker
• Full-time (40 hours per week)
• Ability to receive payments via Wise, subject to eligibility and availability of Wise local bank transfers