YOUR NEXT CHAPTER
Senior Product Manager
About the role
• Help develop Sobi’s presence and recognition as a credible partner in Poland
• Develop relationships with key opinion leaders and deliver agreed outcomes with the partner company
• Localize global brand marketing strategy and implement programs, including digital initiatives
• Analyze market dynamics, patient/caregiver journeys, and customer/market insights
• Collaborate cross-functionally with Medical, Pricing, Patient Advocacy, HQ, and other internal stakeholders
• Establish relationships with KOLs, relevant organizations, Brand Champions, KAMs, and other stakeholders
• Manage external agencies supporting brand and disease messaging and promotional materials
• Track performance and identify opportunities to better meet customer needs
• Represent Poland’s needs to the global marketing team and support a successful Poland launch
• Collaborate with the CEE platform
• Adapt and conduct local Commercial Models for assigned brands
• Prepare and adapt marketing strategies and materials, including briefs, production, MLR/Promo Mats/Veeva, distribution, and team training
• Develop commercial activity plans using omnichannel approaches
• Lead local cross-functional teams without direct reporting lines
• Manage product OPEX, including budget planning, utilization, KPI/ROI monitoring, and ROI-based optimization
• Spend 20% of work time in the field supporting business activities and managing customer and stakeholder relationships
• Participate in local and international congresses; collect, archive, report, and apply field-activity data in CRM
• Participate in HQ project groups and support global and local business plans
• Provide feedback on local market requirements and competitor activities
• Participate in planning and provide inputs for assigned products
• Report to CL and management according to Sobi requirements and standards
• Participate in regular teleconferences and meetings
• University degree level education
• 5+ years of product management experience in pharma marketing, ideally in rare disease area
• Commercial experience for innovative products preferred and/or pre-launch and launch experience in the innovative pharma market and/or pharma marketing experience in analytics, market research, or digital marketing
• Sales experience will be a plus
• Leadership, effective communication, and team working skills
• High ownership and agility to learn new things
• Problem-solving and critical-thinking skills combined with an analytical mindset
• In-depth knowledge of national healthcare systems and practices
• Proficient user of Excel, Word, PowerPoint, and Outlook
• Effective oral and written business-level English skills
• Fluent Polish
• Data analysis, including sell-in/sell-out and insights generation
• Calendar and product OPEX budget management experience
• Multi-stakeholder project management experience, delivering results on time and within budget
• Flexibility and ability to manage change and operate in an environment of uncertainty
• Key customer relationship management, management, and negotiation skills
• Ability to identify and analyze business opportunities
• Category B driving licence
• Pro-active, courageous, and positive
• Result-driven and determined to change the status quo
• Respect for diversity and ability to operate with minimal supervision
• Curious and eager to develop
• Cooperative attitude
• Trustworthy with high ethical standards
• Employees can work remotely