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Regional Business Manager

About the role

• Prepare regional beat plans, allocate targets and inputs, monitor performance, and drive secondary sales
• Facilitate induction and onboarding of Territory Business Managers
• Provide strategic input for territory target planning and long-term vision
• Follow processes and SOPs to appoint stockists
• Manage sales of Abbott products and achieve monthly, quarterly, and yearly sales targets
• Control the regional sales operating budget
• Direct sales activities to achieve short- and long-range sales volumes and projections
• Implement marketing strategies and campaigns, including CMEs and camps
• Conduct promotions and below-the-line activities in line with company objectives
• Plan and forecast regional demand
• Coordinate with CFAs and stockists to maintain optimum inventory and meet demand
• Ensure regional supply-chain efficiency, product availability, and reduced expiry
• Train, supervise, motivate, and develop Territory Business Managers
• Build relationships with opinion leaders, stockists, and important customers
• Ensure appropriate training and qualifications for assigned personnel
• Ensure distribution of Abbott products across assigned towns
• Plan trade promotion activities
• Monitor TBM compliance with sales-force parameters such as call average, coverage, and knowledge scores
• Lead adherence to Abbott’s Code of Business Conduct, FCPA, pharmacovigilance, financial and administrative systems, and statutory and regulatory requirements
• Promote Abbott values and professional behavior
• Manage customer service issues, audits, transactions, customer attrition, and resource attrition
• Execute division and business strategy and participate in meetings, doctor meetings, workshops, and training programs

• Minimum qualification required is Graduation
• Minimum 5 years of prior experience in vaccine business, including a minimum of 2 years in a Supervisory role
• Experience handling brand launches and subsequent stages
• Thorough knowledge of the territory is a plus; ability to adapt and learn quickly if not previously familiar with the territory
• Open to relocation as per Abbott requirement
• Excellent planning and operational skills
• Good communication skills
• Fluent in the local language of the assigned area/territory
• Ability to communicate fluently in English is desirable
• Good computer knowledge, including MS Word, Excel, PowerPoint, and email writing
• Problem-solving skills
• Supervisory skills
• Self-motivation
• Result orientation
• Capable of independently generating sales if required
• High initiative

• 100% travel
• Standard work shift