YOUR NEXT CHAPTER
Senior Digital Marketing Coordinator
About the role
• Research, write, edit, and publish approximately one blog post per week
• Conduct keyword research using tools such as Ubersuggest
• Apply SEO, answer engine optimization, and generative engine optimization practices
• Refresh, repurpose, and improve existing content
• Develop internal sales win stories and slide presentations
• Maintain content quality, accuracy, voice, and messaging
• Maintain and improve the company website using WordPress
• Translate project briefs into page structures, copy, and execution plans
• Coordinate website feedback and approvals with internal stakeholders
• Coordinate the company’s social media presence and publishing
• Develop social media ideas, captions, recurring content series, graphics, and video slides
• Support email marketing campaigns, audience lists, segmentation, quality assurance, and performance tracking
• Coordinate internal company communications and the CEO’s LinkedIn content calendar
• Support paid campaigns across LinkedIn and Google Ads
• Analyze website, content, SEO, SEM, email, and paid campaign performance using Google Analytics, Ubersuggest, Qualified, and channel reporting tools
• Prepare performance reports and actionable recommendations
• Support experimentation and continuous improvement across messaging, content, audiences, and landing pages
• Collaborate with the broader marketing team and cross-functional stakeholders
• Strong writing and editing skills for website pages, blog posts, customer stories, social media, and internal communications
• Versatile, execution-oriented mindset with interest in content, web, SEO, social media, email, and digital marketing
• Experience with website content management and page building, ideally using WordPress
• Familiarity with SEO fundamentals, keyword research, and content optimization
• Strong communication and organizational skills
• Ability to manage multiple deliverables, coordinate feedback, and meet deadlines
• Ability to clarify requirements, propose solutions, incorporate feedback, and manage projects through completion
• Familiarity with social media content development and publishing
• Ability to interpret performance data, identify trends, and recommend practical improvements
• Attention to detail and commitment to accurate, polished, high-quality work
• Collaborative and proactive approach with ability to work effectively with cross-functional stakeholders
• Willingness to learn new platforms and develop skills across multiple areas of digital marketing
• Experience with WordPress, Google Analytics, Ubersuggest, LinkedIn Ads, Google Ads, Salesforce, Qualified, and email marketing platforms is beneficial
• Remote and in-person work options
• Flexible working arrangements
• Company town halls and meetings
• Team celebrations and social events
• Travel opportunities for certain roles, with anticipated travel commitment of up to 25%