Sales Development Representative

• Identify prospects and reach decision-makers such as business owners, facilities, property, estates and operations managers
• Understand prospect requirements, create interest and book qualified appointments for the sales team
• Book qualified appointments for the sales team as the primary KPI
• Make high-volume outbound calls to UK decision-makers and hold natural, consultative business conversations
• Identify the right decision-maker and ask discovery questions to uncover needs and upcoming requirements
• Handle objections and establish whether there is a genuine opportunity
• Qualify leads on need, authority, timing, current provider, problem and opportunity
• Research and build targeted prospect lists using Apollo, LinkedIn, Google, company websites, directories and existing lead lists
• Target sectors such as hospitality, care homes, healthcare, education, warehouses, factories, offices, property and facilities management, construction and retail
• Write personalised introductory and follow-up emails and run email sequences in the sales platform
• Connect and engage with decision-makers on LinkedIn
• Follow up consistently using a structured cadence (Day 1, 3, 5, 8, 14, then re-engagement)
• Record every interaction accurately in the CRM, including notes, objections, next actions and follow-up dates
• Confirm appointments, send confirmations and follow up to reduce no-shows
• Provide a clear handover to the salesperson for each booked appointment
• Report weekly on activity, results and market intelligence, including objections, competitors, pricing concerns and sector response
• Contribute ideas to improve the sales process
• Work towards daily targets of approximately 40–70 calls, 8–15+ meaningful conversations, 20–40 emails/follow-ups and 1–3 qualified appointments, adjusted for experience and hours

• Experience in B2B sales
• Cold calling and telephone sales experience
• Appointment setting and lead generation experience
• SDR/BDR or outbound sales experience
• Experience using CRM systems
• Excellent spoken and written English
• Able to communicate professionally with UK businesses and senior decision-makers
• Comfortable with email sequencing, LinkedIn, Google Workspace/Microsoft 365, spreadsheets, VoIP/dialler systems, calendars and online meeting platforms
• Experience with Apollo or similar sales platforms (Apollo is a strong advantage)
• Experience selling commercial cleaning, facilities management, property services, construction, compliance, health & safety, building services, mould remediation, hospitality or B2B professional services (preferred)
• Confident, persistent, organised, resilient and target-driven

• Structured training provided
• Opportunity to progress into SDR and eventually Account Executive/Sales Executive responsibilities
• Full-time or part-time options depending on requirement