Working Student, Creative Strategy & Copywriting

• Support the Creative team with the operational execution of performance ads for EVERYMAN and EVERYWOMAN
• Work closely with the Creative Strategist
• Turn existing creative concepts into complete, compelling UGC scripts for Meta Ads
• Transfer existing scripts into standardized document templates and prepare them for production
• Develop suitable B-roll scenes and visual directions to support the advertising message
• Create complete creator briefs for UGC creators
• Maintain scripts and briefs in a structured manner in the project management tool Linear
• Ensure scripts are complete, easy to understand, and meet quality standards
• Execute tasks efficiently and independently while continuously improving the creative production process

• You are studying Marketing, Digital Marketing, Advertising, Creative Concept Development, or a comparable subject.
• You have a basic understanding of Meta Ads, UGC Ads, and performance marketing.
• You are familiar with terms such as hooks, angles, pain points, direct response copywriting, and B-roll.
• You have a strong command of language and can develop natural, compelling advertising scripts from predefined ideas.
• You think visually and understand how visual language, B-roll, and storytelling work together.
• You work in a structured and reliable manner and have high quality standards.
• You can complete tasks quickly and efficiently without overlooking important details.
• You take initiative, think proactively, and enjoy working independently.
• Initial practical experience writing UGC scripts or performance ad copy.
• Experience with Meta Ads, creative testing, or UGC content production.
• Experience with Google Docs, Linear, or comparable tools.
• Experience using AI tools such as ChatGPT or Claude to support copywriting and creative workflows.
• Interest in health tech, e-commerce, or digital health products.

• 100% remote work with flexible working hours
• Direct collaboration with our Creative Strategist and insight into the development of performance ads
• Dynamic, passionate team with experience at Google, McKinsey, Stripe, and Numan
• Hands-on experience in creative strategy, direct response copywriting, and performance marketing
• Opportunity to work autonomously, with short decision-making paths and the ability to contribute your own ideas
• Make a real impact on the health of our patients