Growth Manager – Activation, Consumer

• Design, test, and scale merchant lifecycle strategies to increase activation velocity, reduce early churn, and maximize merchant Net Revenue Retention
• Own the full merchant engagement journey from onboarding through reactivation
• Increase activation rate from 61% to 67% within 12 months by diagnosing and addressing post-approval funnel leaks
• Deliver the activation portfolio's incremental GMV plan, closing a $1M versus $1.4M gap within two quarters and sustaining performance
• Rebuild the first 30 days after approval as an automated Braze journey across push, WhatsApp, email, and in-app channels
• Move newly approved users to first purchase without manual campaign work and measure incremental lift
• Run at least one experiment per week with holdout groups and monthly readouts distinguishing lift from noise
• Recommend what to scale, adjust, or stop based on experiment results
• Collaborate with Marketing Operations, Brand, Operations, Product, and business-unit teams
• Manage and develop people through clear expectations and continuous feedback
• Participate in analytical, AI, lifecycle/MarTech, case-study, and founder interviews during the hiring process

• Personally owned a funnel or lifecycle metric and can describe its starting value, ending value, and interventions
• Prioritizes by size of prize and stops work that is not delivering value
• Experience building automated, multi-channel customer journeys in Braze or a comparable Tier-1 CRM
• Understanding of push, WhatsApp, email, and in-app orchestration, including frequency capping and fatigue management
• Able to distinguish friction problems from intent problems
• Able to launch campaigns directly from a brief when Marketing Operations is unavailable
• Writes SQL independently, including joins, aggregations, window functions, and cohort construction
• Experience with Databricks, Snowflake, BigQuery, or comparable data warehouses
• Builds and monitors activation cohorts and retention curves; can identify meaningful funnel drop-offs
• Designs tests with holdouts and understands incremental lift
• Performs ROI analysis on campaigns and incentives, including cost per incremental user, payback, and return by segment
• Connects decisions to GMV and unit economics
• Managed at least one direct report, or has evidence of leading and developing people without formal authority
• Has won product prioritization by building a data-backed case
• Aligns Brand, Operations, Product, and business-unit teams on scope, timelines, and dependencies
• Operates at minimum AI-L3 (Builder) on Addi's AI Fluency Ladder
• Builds reusable AI workflows, playbooks, or automations adopted by others
• Uses Claude, ChatGPT, or comparable AI tools daily for analysis, briefs, segmentation logic, and reporting
• Conversational English level must be provided in the application

• Equity in the company
• Competitive compensation
• Benefits that go beyond the basics
• Opportunity to work on a meaningful financial-inclusion mission
• High-impact growth opportunity in a rapidly scaling fintech
• Work alongside a world-class, international team
• Ownership and influence over technology, strategy, culture, and values
• AI Notetaker interview recording can be declined without affecting candidacy