Lead Marketing Manager – Focus on Performance Marketing

• Position the digital agency in the market and develop value propositions tailored to target audiences
• Support the market launch of new products and services
• Collaborate with all departments and Sales to strategically support the customer journey
• Develop and manage lead funnels
• Optimize paid campaigns across Google Ads, Meta and LinkedIn based on defined KPIs
• Further develop the tracking taxonomy and ensure accurate attribution
• Build meaningful reports for management and the team
• Plan and execute cross-channel campaigns across SEA, social media, newsletters, LinkedIn and events
• Develop topics and content for websites, social media, newsletters and campaigns
• Develop automated customer journeys and manage email campaigns in Brevo and Close CRM
• Identify and implement new channels, tools and trends, particularly in the AI space
• Plan, deliver and follow up on industry events, presentations and webinar series
• Evaluate formats based on cost per lead and conversion rate
• Provide subject-matter guidance, coaching, feedback and knowledge sharing to the Digital Marketing team
• Support strategy, conceptualization, optimization and client-specific matters; operational execution remains with the team

• Degree in Marketing, Communications, Business Administration or a comparable qualification
• At least 6 years of professional experience in B2B marketing with mid-sized clients, ideally in an agency, SaaS or digital environment
• Good understanding of working on client projects
• Solid knowledge of performance marketing, marketing automation and web analytics
• Experience in content development, campaign planning and campaign management
• Experience in the functional leadership, coaching or mentoring of marketing colleagues
• Confident use of common marketing, tracking and CRM tools, such as Google Ads, Meta Business Suite, Google Analytics, Brevo, Close CRM and Canva
• Strong affinity for numbers and ability to independently interpret KPIs
• Strong execution skills
• Structured, independent and results-oriented way of working
• Enthusiasm for AI-assisted ways of working, ideally with initial practical experience using AI tools or conducting AI-based analyses

• Remote work from home within Germany or work from the modern office in Offenburg
• Licenses for Vusyon, Claude, ChatGPT, Copilot and other AI tools
• Company pension scheme with a 20% employer contribution
• Hansefit membership or a €50 monthly Spendit Card benefit
• 30 days of annual leave, plus Christmas Eve and New Year’s Eve off
• Additional vacation days based on length of service
• Jobticket or JobRad
• Quarterly all-hands events, summer party and Christmas party
• Flat hierarchies, quick decision-making and an open team environment