Senior Performance Acquisition Lead – Cash Offer

• Own paid acquisition as one connected system across channels, budgets, messaging, creatives, landing pages and measurement.
• Grow the Cash Offer brand and attract US homeowners who want to sell their property.
• Launch, manage and scale Google and Meta campaigns.
• Develop TikTok and evaluate X and ChatGPT Ads where supported by a credible business case.
• Allocate budget across channels, markets and audiences based on lead quality and commercial outcomes.
• Turn seller insights into offers, creative briefs and landing-page tests with creative and development partners.
• Connect campaign data to CRM and downstream outcomes, including qualified leads, accepted and published leads, sales, refunds and realized revenue.
• Improve attribution.
• Build a clear testing and reporting rhythm and drive solutions independently.
• Establish a performance baseline and agree targets during the first 30 days.
• Prioritize and ship campaign, creative and funnel improvements.
• Identify channel and market combinations deserving investment and create an evidence-backed scaling plan.
• Deliver more qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects.

• Proven hands-on ownership of both Google and Meta, including multi-channel budget decisions — not agency oversight.
• Successful US lead-generation experience.
• Motivated-seller and homeowner lead generation experience especially relevant; home services, mortgage, insurance or lead marketplaces also welcome.
• Evidence of improving lead quality and business economics beyond platform CPL and ROAS.
• Experience improving creative, landing pages and conversion flows with designers and developers, validated through tracking and CRM data.
• Fast learning and independent execution.
• Comfortable with AI and automation.
• Awareness of platform policy and privacy constraints.
• Clear professional English and genuine end-to-end ownership.
• TikTok experience is a strong advantage.
• Applicants should provide a CV or LinkedIn profile, 1–2 relevant cases, availability and compensation expectations.