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Senior Direct Editor, Ad Designer

About the role

• Produce high-volume video and static ads for Meta and other paid social platforms
• Transform UGC, raw footage, product B-roll, AI-generated assets, and creative briefs into compelling advertising
• Develop multiple creative variations testing hooks, angles, messaging, visuals, and formats
• Create platform-native ads while maintaining high production quality
• Create attention-grabbing openings, strong visual and audio hooks, pattern interrupts, fast pacing, dynamic cuts, strategic B-roll, and retention-focused transitions
• Apply dynamic typography, captions, motion graphics, VFX, compositing, motion tracking, masking, keying, product cutouts, screen replacements, and strategic visual effects
• Add sound effects, music, risers, impacts, transitions, AI-generated voiceovers, and audio
• Analyze Hook Rate, Hold Rate, Outbound CTR, CPA, retention, and conversion performance
• Diagnose underperforming creative and create stronger iterations
• Research advertising creative across Meta Ad Library, TikTok Creative Center, YouTube Shorts, competitor advertising, and emerging trends
• Identify new hooks, editing styles, formats, pattern interrupts, UGC approaches, and creative opportunities
• Use AI tools to increase production speed, creative variety, and testing capacity
• Research, create, analyze, test, and improve advertising creative based on performance data

• 5–10+ years of professional video editing or creative experience
• Strong experience in Direct Response, DTC, e-commerce, paid social, or performance marketing
• Agency or DTC experience highly preferred
• Understanding of consumer psychology, hooks, pattern interrupts, retention, creative angles, calls to action, and conversion-focused storytelling
• Expert-level Adobe Premiere Pro
• Expert-level Adobe After Effects
• Strong proficiency in CapCut Desktop
• Experience with AI video, image, audio, and voice-generation tools
• Comfortable working with creative analytics and performance data
• Strong portfolio demonstrating Direct Response and DTC advertising experience required
• Portfolio should include direct-response video ads, static advertisements, UGC-based creative, AI-integrated creative, strong hooks, motion graphics and VFX, dynamic typography and captions, transitions and pacing, sound design and SFX, and creative iterations and testing
• Portfolios primarily consisting of cinematic work, music videos, corporate videos, or other non-DTC creative will not be considered
• Able to work Eastern Standard Time (EST) working hours

• 100% remote
• $50 birthday bonus
• $200 testimonial bonus
• No tracker
• Full-time, 40 hours per week