Senior Performance Marketing Manager

• Own Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen end to end
• Build and scale campaigns across the full course portfolio, including new course launches
• Manage budgets and bidding strategies against CPL and cost-per-enrollment targets
• Ensure conversion tracking, offline conversion imports, and attribution are correctly configured
• Collaborate with external agency partners and Google representatives
• Plan, launch, and optimize Meta campaigns across prospecting and retargeting
• Brief, test, and iterate ad creatives with design and content teams
• Identify, test, and evaluate emerging paid channels such as ChatGPT Ads, Microsoft Advertising, LinkedIn, and Reddit
• Run a structured testing roadmap across channels, audiences, landing pages, and creatives
• Track, analyze, and report paid performance from impression through enrollment
• Use HubSpot to connect ad spend to lead quality and enrollment outcomes
• Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
• Collaborate with SEO, content, CRO, and program teams on paid strategy and campaign activity

• 4+ years of hands-on performance marketing experience, with Google Ads as the primary channel
• Proven track record of managing significant budgets and scaling campaigns profitably, ideally in lead generation, education, or B2C services
• Experience with Meta Ads
• Experience with HubSpot CRM or a comparable CRM
• Experience using CRM data to optimize campaigns
• Strong grasp of conversion tracking, GA4, Google Tag Manager, and attribution
• Hands-on experience building AI-powered workflows or automations, for example with Make, Zapier, n8n, or AI assistants
• Native-level German
• C1 level in English, written and spoken
• Analytical, experimental, ownership-driven, mission-driven, and growth-oriented approach

• 100% remote workplace within Germany, Spain or Austria
• Up to 180 days outside of Germany within Europe
• Flexible core working hours
• Permanent contract
• 30 paid vacation days
• Additional half-day off on your birthday
• In-person team meetings at the Coding Campus Berlin at least twice per year
• WBS GRUPPE learning catalog
• LinkedIn Learning
• Supportive, innovative, and diverse team culture
• Flexible working practices
• Inclusive workplace