Marketing Automation Specialist

• Maintain data quality through deduplication, normalization, and ongoing hygiene
• Build and manage audience segments and lead management processes
• Support lead scoring, routing, and lifecycle administration
• Monitor marketing systems and integration health
• Maintain data flows between Marketo, Salesforce, Demandbase, and related platforms
• Identify and resolve sync issues and data discrepancies
• Build dashboards and reports for funnel, pipeline, engagement, and data quality metrics
• Provide regular performance insights and analysis
• Support attribution and marketing impact reporting
• Document processes and support user enablement
• Partner with Marketing, Sales, and RevOps stakeholders
• Build, test, and deploy campaigns, forms, and nurture programs

• Understanding of marketing operations, automation, and data management
• Experience with a marketing automation platform (Marketo, HubSpot, Pardot, Eloqua, or similar)
• Knowledge of CRM integrations and data synchronization
• Strong analytical, reporting, and problem-solving skills
• Excellent attention to detail and communication skills in English
• Curious, adaptable mindset with a desire to learn new technologies
• Marketo experience
• Exposure to ABM or intent-data platforms such as Demandbase or 6sense
• Knowledge of lead scoring, lifecycle management, and basic HTML/CSS
• Must be based in Poland to apply

• Fully remote work within Poland
• Exposure to a modern B2B marketing technology stack
• Training, mentorship, and career growth opportunities
• Collaborative culture that values curiosity and problem-solving