Marketing Specialist

• Maintain a proactive marketing calendar covering seasonal events, product launches, promotions, and customer needs across US, Canada, Europe/UK, and Australia markets
• Translate marketing ideas into actionable plans with briefs, timelines, responsibilities, dependencies, and review checkpoints
• Coordinate with copywriting, design, inventory, website, email, and other relevant teams
• Provide campaign ideas, product selections, offers, creative requirements, collections, landing pages, and verified URLs to the email marketing team
• Develop and recommend bundles, free gifts, themed collections, and discount offers based on customer relevance, inventory, product performance, profitability, and feasibility
• Create or coordinate Shopify product listings, collections, homepage banners, and landing page updates
• Ensure accuracy of product details, pricing, currencies, promotional messaging, and links across devices and markets
• Coordinate product launches from planning through execution, including inventory readiness, approvals, stakeholder alignment, and quality checks
• Monitor AfterSell upsell funnels for product availability, technical issues, and performance changes
• Recommend and test improvements to increase conversion rates, average order value, and revenue per eligible visit
• Coordinate customer surveys and analyze product and campaign performance
• Investigate changes in results and recommend data-supported improvements
• Maintain project workflows in Asana, track deliverables and dependencies, communicate blockers, and develop SOPs and templates
• Work cross-functionally with marketing, creative, email, inventory, and website teams to deliver campaigns and marketing initiatives

• 2–4 years of relevant e-commerce marketing experience, or equivalent demonstrated experience managing comparable responsibilities
• Proven experience managing promotions, product launches, or bundle campaigns from planning through execution
• Hands-on experience with Shopify and coordinating with cross-functional teams
• Experience analyzing marketing or product performance and using insights to improve campaigns and offers
• Demonstrated ability to manage multiple projects and deadlines using structured project management practices
• Strong written and verbal communication skills in English
• Strong ownership, initiative, and ability to work independently with minimal supervision
• Excellent planning, prioritization, and project coordination skills
• Sound commercial understanding of discounts, bundles, contribution margins, inventory constraints, and customer value
• Analytical thinking and ability to interpret performance metrics and translate insights into actionable recommendations
• High attention to detail and commitment to quality control
• Proficiency in Shopify, Asana, and spreadsheets
• Ability to review and validate AI-assisted outputs for accuracy and quality
• Preferred: experience managing multi-market e-commerce stores
• Preferred: familiarity with AfterSell or similar upsell and post-purchase optimization tools
• Preferred: experience with KnoCommerce or other customer survey and research platforms
• Preferred: exposure to subscription-based products, customer personas, and customer lifecycle marketing
• Preferred: experience collaborating with Klaviyo or supporting direct mail and web push campaigns