Senior Google Ads Specialist, International E-commerce

• Own Google Ads performance for one e-commerce brand across multiple international markets
• Develop, manage, and optimise Search, Shopping, Performance Max, and other relevant campaign types
• Monitor and improve ROAS, CPA, conversion rate, revenue, and profitability
• Take accountability for growth, efficiency, and overall results within the assigned portfolio
• Identify opportunities across products, categories, markets, and audience segments
• Turn campaign data into clear insights and actionable recommendations
• Conduct account audits and implement continuous optimisation initiatives
• Work with developers and analytics teams to ensure accurate tracking and measurement
• Collaborate with creative and content teams to improve ads and landing page effectiveness
• Support budget planning, performance forecasting, and reporting
• Stay informed about platform updates, AI-driven advertising features, and industry best practices
• Help shape testing strategies and experimentation frameworks
• Partner with the Head of Performance Marketing, creative team, and data specialists
• Travel approximately every 4–8 weeks to team locations for planning sessions, workshops, gatherings, and strategic discussions

• In-house e-commerce experience is a firm requirement
• Candidates whose primary Google Ads experience comes from agencies, consultancies, or freelance work will not be considered
• At least 2 years of hands-on experience managing Google Ads campaigns
• Proven experience managing Google Ads within an e-commerce business, with direct responsibility for performance and profitability
• Strong practical experience with Search, Shopping, and Performance Max campaigns
• Experience working as part of an in-house e-commerce team
• Confidence working with large datasets and identifying insights that lead to action
• Strong understanding of attribution, tracking, and performance measurement
• Familiarity with Google Analytics 4, Google Tag Manager, and Google Merchant Center
• Strong analytical skills and attention to detail
• Fluency in written and spoken English
• Ability to adapt to changing priorities in a fast-moving environment
• Curious, proactive mindset and commitment to continuous improvement
• Confidence making independent decisions and taking ownership of results
• Openness to adopting AI and automation
• Availability to start immediately or as soon as possible
• Applicants prioritised based in Europe for working-hour alignment and easier travel

• Remote work arrangement
• Long-term opportunity
• Travel approximately every 4–8 weeks to Belgrade, Barcelona, London, or other team locations for planning sessions, workshops, team gatherings, and strategic discussions
• Opportunity to contribute directly to scaling an international e-commerce business
• Diverse and international team environment