Growth Business Analyst

• Own the end-to-end analytics operations for paid media channels, including Meta, Google, and TikTok
• Analyze performance, formulate testing hypotheses, and manage the optimization cycle
• Be accountable for channel efficiency, pCAC/ROAS, and volume
• Structure and lead the analytics setup for new channels, such as Kwai and DSPs
• Bring market benchmarks to accelerate decision-making and open new growth opportunities
• Build and improve AI agents and automations for paid media analysis and operations
• Develop recurring reports, anomaly alerts, and data pulls
• Introduce User Acquisition practices and frameworks covering account structure, measurement, incrementality, and the creative lifecycle
• Partner with the existing operation, sharing responsibilities while independently owning assigned channels

• Proven experience managing a significant budget in at least one major channel: Meta, Google, TikTok, or DSPs
• Track record of scaling investment while maintaining efficiency
• Fluency in CAC/pCAC, ROAS, CPM, and CVR at each funnel stage
• Ability to independently investigate performance using spreadsheets, SQL, or BI tools
• Active use of AI in day-to-day work
• Genuine interest in building agents and automations
• Willingness to independently own a channel and manage its day-to-day operations
• Ability to translate analysis into clear recommendations and support hypotheses with data
• Preferred: experience launching new channels such as Kwai, DSPs, or programmatic advertising
• Preferred: experience with measurement and incrementality, geo tests, MMM, holdouts, and MMPs such as AppsFlyer or Adjust
• Preferred: experience with n8n, Zapier, Python scripting, or building AI agents

• Highly competitive compensation
• Annual learning budget
• Health insurance fully paid by Zippi for you and dependents up to 18 years old
• For spouses and domestic partners, 50% coverage of the health insurance premium
• Childcare assistance for children up to 6 years old
• Meal allowance through Caju
• Flexible vacation policy
• Wellhub and Zenklub
• 100% remote work