Freelance Paid Media Acquisition Specialist – Google Ads, Meta Ads

• Audit Google Ads, Meta Ads, and TikTok Ads accounts
• Identify performance bottlenecks, including tracking, campaign structure, targeting, creative assets, audiences, budget, and attribution
• Build and implement a prioritized action plan based on business impact
• Monitor performance and provide new recommendations
• Select UGC content and creators with strong advertising potential
• Set up Spark Ads permissions, whitelisting, and Partnership Ads with creators
• Test hooks, formats, and angles, then scale high-performing elements
• Define and implement a paid acquisition strategy across social media for the launch of a concept in the US market
• Select platforms and formats, structure campaigns, define audiences, and conduct initial tests
• Continuously optimize campaigns
• Manage campaigns on a monthly basis according to project requirements

• Senior, hands-on profile with direct responsibility for managing accounts
• Proven experience with Spark Ads, whitelisting, or Creator Ads, with demonstrable results
• Excellent command of Meta Ads and TikTok Ads
• Strong experience with Google Ads (Search, Shopping, Performance Max)
• Proficiency in tracking: GA4, GTM, Pixel, and Conversions API
• Profitability-focused approach: ROAS, CPA, and margin
• Experience with D2C e-commerce brands, particularly in cosmetics, beauty, nutrition, or health, is a plus
• International experience is a plus
• Must be a properly registered self-employed contractor
• Provide a quantified before-and-after result from a campaign you managed, including ROAS, CPA or CAC, monthly budget, and campaign period
• Include two or three references from similar assignments
• Indicate your proficiency level in Google Ads, Meta Ads, and TikTok Ads
• Indicate your availability to start

• 100% remote, based in Europe
• 12-month freelance engagement
• 40 hours per week
• Potential for ongoing collaboration
• Work aligned with the Paris time zone, with daytime communication (UTC−1 to UTC+3)