Marketing and Communication Lead

• Own ZOE's Australian market entry end to end, approximately 75% of the role
• Lead local go-to-market growth, partnerships and PR
• Brief and work with central UK and US Performance, Creative, Lifecycle and Finance teams
• Partner with Finance and central teams to test pricing, email programs and local acquisition campaigns
• Build and run local partnership and offline activation plans
• Meet health professionals, creators, wellness brands, retailers and industry stakeholders face to face
• Own local commercial targets and measure brand search volume, web traffic, sign-ups and conversion
• Adapt ZOE's science-led story for Australian consumers
• Establish and run the Australian press office end to end
• Build media lists, write and pitch stories, conduct journalist outreach, secure national coverage and run product seeding and media events
• Brief and oversee freelancers or local agencies when scale requires
• Adapt global science publications, product launches and brand campaigns for Australia
• Share Australian market insights, test results and PR playbooks with UK and US teams
• Draft briefing documents, opinion pieces, press releases and Q&As
• Support ZOE spokespeople and local experts for Australian media and events
• Deliver a signed-off Australian market-entry plan by month 1
• Establish media contacts, partnership leads and live campaigns by month 3
• Launch PR, growth and partnership campaigns with measurable brand-search growth by month 6
• Build a repeatable Australian growth and PR playbook driving revenue and brand authority by month 12

• Roughly 5 to 10 years of relevant experience
• 5 to 10 years launching or scaling a consumer brand in Australia
• Experience in health, wellness, nutrition, food, science or consumer tech is ideal
• Experience in a startup, scale-up or new-market launch
• Proven track record of personally pitching stories and landing national Australian coverage
• Comfortable cold-calling journalists and producers and following up
• High autonomy and structured self-management
• Comfortable working asynchronously across UK and US time zones
• Native-level English
• Strong Australian tone and writing ability
• Existing relationships with Australian health, lifestyle and national news journalists and producers are nice to have
• Working knowledge of Australian health marketing rules is nice to have
• Experience with New Zealand or wider APAC markets is nice to have
• Experience in a remote, matrix organisation is nice to have
• Must be based in Australia
• Must have the right to work in Australia without visa sponsorship

• Superannuation
• Equity
• Health cover
• Mental health and fertility support
• Life insurance
• Wellness budget
• ZOE app and Daily30+ for you and a +1
• Enhanced parental leave
• ZOE Reset Days
• Paid Life Event Day every year
• Annual company retreat
• Quarterly meet-ups
• Monthly social budget
• Yearly growth budget
• Support for professional qualifications
• Work-from-home budget
• Remote-first work from home anywhere in Australia
• Quarterly team off-sites in London
• Annual company retreat in the UK or Europe