Marketing Automation Engineer

• Architect and develop marketing automation programs engaging customers throughout the customer lifecycle
• Partner with Marketing Automation CX talent and teams across the business to deliver personalized automated experiences
• Architect marketing automation aligned with business objectives and target outcomes
• Stay current with marketing automation and personalization trends and share expertise with stakeholders
• Develop marketing automation journeys and personalization within Salesforce Marketing Cloud
• Solve data needs in collaboration with CDP and data teams
• Communicate requirements, risks, and progress
• Design acceptance criteria and implement user acceptance testing
• Monitor performance data for campaign accuracy and uptime
• Establish and monitor KPIs to measure marketing automation effectiveness and demonstrate ROI
• Use testing methodologies and data analytics to optimize campaigns and understand customer behavior and engagement
• Monitor KPI trends and drive corrective action when needed

• Bachelor's degree in marketing, business, or a related field
• Senior experience in marketing automation and personalization development, with demonstrated success
• Strong understanding of marketing automation platforms, including Salesforce Marketing Cloud, Marketo, HubSpot, and Optimizely
• Experience with CRM systems, personalization platforms, and analytics tools
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Experience building and segmenting audiences
• History of driving optimization through A/B testing and use of AI tools
• Ability to work with highly abstract concepts and incomplete information and provide actionable recommendations
• Experience in B2B marketing
• Knowledge of lead scoring and lead management best practices
• Experience with A/B testing and experimentation
• Salesforce Marketing Cloud certifications
• SQL, Amscript, Java, and HTML
• Demonstrated experience leveraging AI tools to optimize marketing automation platforms, CRM systems, personalization engines, and analytics tools