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CRM Executive

About the role

• Build, schedule and QA email and SMS campaigns across clinic and pharmacy
• Drive impact through timely, personalised messaging supporting patient outcomes and revenue goals
• Refresh content for recurring BAU campaigns with the wider marketing team
• Update copy and content across Braze canvases, campaigns and patient journeys
• Work with the creative team to introduce new designs into templates while maintaining consistent branding and formatting
• Lead A/B tests and help set up and track results
• Assist with suppression and exclusion logic across initiatives
• Perform basic troubleshooting and investigation, collaborating with Patient Support, Governance and Engineering to resolve issues
• Support the CRM team on strategic and testing initiatives and new projects

• 3–4 years of experience in CRM or email marketing
• Hands-on experience with a CRM or customer engagement platform; Braze is advantageous
• Strong attention to detail and careful checking before launch
• Good eye for strong copy and understanding of clear, effective email and SMS messaging
• Comfortable reading campaign performance and identifying what works
• Strong organisational and time management skills
• Strong email design skills and confidence building and editing templates
• Ability to work independently or with a team to meet deadlines
• Strong communication skills
• Basic HTML/CSS or Liquid understanding or experience is advantageous but not essential
• Experience working in a healthcare or regulated environment is advantageous but not essential
• Must be authorised to work in South Africa

• Medical insurance paid for by the company through KaeloHealth
• Paid maternity leave for female employees (3 months at 100% salary)
• Annual leave of 20 days plus one additional day per year up to 25 days
• Provident Fund with Momentum; employee contribution of minimum 6% per month