Growth Lead

• Build and execute the entire marketing strategy—from paid ads and organic content to landing pages
• Own the entire funnel—acquisition, activation, and retention
• Plan, execute, and optimize paid social campaigns across Meta, Google, and LinkedIn
• Develop and systematically implement a content strategy
• Track and analyze performance, iterating based on data
• Work directly with the founders on growth objectives

• Experience building marketing strategies, ideally in a startup or scale-up
• Strong copywriting skills—from LinkedIn posts and ad copy to landing pages
• Experience with paid social and performance-driven advertising across Meta, Google, and LinkedIn
• Ability to build and systematically execute a content strategy
• Track what works and iterate based on data—no gut-feeling marketing
• Basic SEO knowledge—you understand how organic traffic works
• Experience in e-commerce, Amazon FBA, or SaaS (nice to have)
• Experience with marketing tools such as Google Analytics, Plausible, Ahrefs, or HubSpot (nice to have)
• Video content or YouTube strategy experience (nice to have)
• Multilingual marketing (German/English) (nice to have)
• Affiliate or influencer marketing experience (nice to have)
• Think in terms of funnels, not individual campaigns
• You are equally strong at writing and analyzing
• Actively use AI tools for copywriting, ideation, and scaling
• Excited to build something from scratch and help shape the ProfitPath brand
• Self-motivated learner who enjoys exploring new channels, formats, and growth hacks

• Brand-new, cozy office in the heart of Sülz, Cologne
• Direct collaboration with the founders—short communication lines and fast decisions
• Full ownership of the entire marketing function
• Budget and freedom to test and scale channels
• 30 days of vacation
• Latest MacBook Pro and any equipment you need
• €1,200 remote-working budget
• Urban Sports membership
• Co-working space membership
• Team retreats twice a year
• A team that considers AI an integral part of its daily work