Senior E-commerce Paid Media Specialist

• Build, launch, manage, and optimize paid media campaigns across Meta Ads and Google Ads
• Manage campaign budgets, pacing, audience targeting, bidding, testing, and day-to-day performance optimization
• Support approximately $150K in projected monthly media spend across platforms
• Monitor performance and recommend improvements to ROAS, CAC, conversion volume, and overall efficiency
• Support expansion into Microsoft Ads, TikTok, YouTube, AppLovin, and other acquisition channels
• Develop structured testing plans across audiences, creative angles, offers, campaign structures, and channels
• Identify opportunities to scale winning campaigns while maintaining efficiency
• Provide recommendations on channel mix, budget allocation, and paid growth opportunities
• Stay current on platform changes, e-commerce advertising trends, and emerging paid acquisition channels
• Partner with the agency team, designer, and client on creative concepts and assets for testing
• Translate campaign performance into creative learnings and next-step recommendations
• Use AI tools to support creative ideation, ad variations, research, and testing workflows
• Maintain reporting on campaign performance, budget pacing, tests, wins, and concerns
• Analyze campaign data and provide actionable recommendations
• Provide regular performance updates to the agency lead
• Join occasional client calls to explain campaign performance and strategic recommendations
• Communicate proactively with the agency team during agreed working hours
• Work independently while escalating risks and important decisions quickly
• Adapt to shifting priorities in a fast-paced agency environment

• 5+ years of hands-on paid media experience, with a strong focus on e-commerce
• Proven experience personally managing substantial paid media budgets, ideally $100K+ per month
• Strong hands-on experience with Meta Ads Manager and Google Ads
• Strong understanding of e-commerce customer acquisition and paid media performance
• Strong understanding of conversion tracking, attribution, ROAS, CAC, and campaign scaling
• Ability to manage budgets, pacing, audience targeting, bidding, and campaign optimization
• Ability to develop structured testing plans across audiences, creative, offers, campaign structures, and channels
• Strong analytical skills with the ability to translate performance data into clear actions and recommendations
• Ability to identify opportunities to scale campaigns while protecting efficiency
• Ability to collaborate on creative strategy and provide recommendations based on campaign performance
• Ability to evaluate and learn emerging paid acquisition channels as account needs evolve
• Strong organization and attention to detail when independently managing campaigns
• Ability to work autonomously while proactively escalating risks and important decisions
• Availability to work 9:00 AM–5:00 PM EST
• English resume in PDF format required for application
• Required to submit a video showcasing skill sets
• Experience with Microsoft Ads, TikTok Ads, YouTube Ads, AppLovin, or other growth channels is a plus
• Agency experience is strongly preferred

• Fully remote work arrangement
• 30-hour workweek
• Opportunity to become a key performance marketing partner within a growing agency
• Immediate ownership of a high-value e-commerce account
• Opportunity to expand responsibilities to additional paid media accounts as the agency grows