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Social Media Creative Strategist

About the role

• Study sales calls and buyer research to build and maintain a Voice-of-Customer document
• Produce hooks, angles, and full video scripts for paid social each week
• Create organic short-form content that grows the audience and drives inbound
• Turn approved scripts into shot lists and B-roll specifications
• Brief the video editor with clear production instructions
• Quality-control final video cuts against a locked template
• Track creative performance, discontinue ineffective concepts, and apply insights to future batches
• Work directly with the founder on buyer understanding, brand voice, production, and creative planning
• Manage the creative pipeline end to end
• Participate in in-person filming sessions and creative planning once or twice per quarter

• 3+ years in creative strategy or performance-creative for paid social, especially Meta
• Direct-response experience strongly preferred
• Proven ability to write high-performing short-form video ads and provide a portfolio
• Understanding of awareness levels and writing for a specific buyer
• Excellent English, fully fluent in written and spoken communication
• Self-directed ability to turn raw source material into finished creative without line-by-line management
• Based anywhere in Latin America
• Strong overlap with US business hours
• Comfortable traveling once or twice per quarter for in-person filming sessions
• Must submit a Loom video under 4 minutes with webcam on, in English, following the specified instructions
• Experience with direct-response marketing
• Personally written short-form video ads that performed well on Meta

• Performance bonuses up to $3,000/month for creative volume and performance baselines
• Monthly performance bonus up to $3,000/month for qualified organic engagement and overall results
• Travel covered for in-person filming sessions and creative planning
• In-person onboarding and training with the founder
• Remote work
• Strong overlap with US business hours