CRM and Marketing Automation Analyst – Mid-Level

• Build and operate automated journeys in Salesforce Marketing Cloud, primarily using Journey Builder and Automation Studio
• Configure journey entry, exit, eligibility, exclusion, and suppression rules
• Create and maintain Data Extensions, audience segments, and automations using SQL
• Build journeys using data from different sources and objects, supporting the integration between Marketing Cloud and Sales Cloud
• Execute and enhance multichannel campaigns and communications, including email, WhatsApp, and other channels and platforms
• Work with CRM ecosystem tools such as RD Station, HubSpot, and product platforms
• Perform technical QA and monitor journeys and automations
• Analyze existing journeys and optimize segmentation, logic, flow, and operations
• Identify and implement automation and scalability opportunities
• Create and maintain documentation, standards, and organization of CRM assets
• Work with requesting teams, translating business needs into CRM solutions
• Support campaign operations as needed

• Hands-on experience with Salesforce Marketing Cloud, especially Journey Builder, Automation Studio, Data Extensions, and campaign/journey configuration and execution
• Experience building automated journeys
• Knowledge of SQL applied to CRM for segmentation, data cleansing and processing, and automations
• Experience with audience segmentation and structuring Data Extensions
• Ability to work with entry, exit, eligibility, exclusion, and suppression rules
• Ability to identify issues in existing journeys and automations and implement improvements
• Experience in CRM operations involving multiple demands and stakeholders
• Strong organizational and documentation skills, with a focus on quality and traceability
• Ability to work independently on day-to-day requests without constant technical guidance
• Strong communication skills to translate business needs into CRM solutions and configurations

• Flash food and/or meal allowance
• SulAmérica health and dental insurance
• Transportation allowance for on-site and hybrid positions
• Extended maternity and paternity leave
• Childcare assistance
• Partnerships with Wellhub and Zenklub
• Education incentive
• Discounted airfare
• Partnership with a pet health insurance plan
• Access to Arco educational materials for employees’ children
• Partnerships for MBA and graduate programs
• All Arco positions are open to people with disabilities