Senior Paid Media Manager

• Lead Simpplr’s paid search and digital advertising programs across Google, Bing, LinkedIn, and other appropriate channels
• Own audience and keyword strategy, budgets, bidding, creative, and landing page performance
• Optimize the full paid journey from search query or ad impression through landing page and conversion
• Develop and manage testing roadmaps across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages
• Turn experiment results into actionable learnings and scale what works
• Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce
• Explain performance drivers, investment priorities, and recommended next actions
• Partner with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content
• Align paid programs with ICP, priority accounts, campaigns, product launches, and pipeline goals
• Introduce new paid media channels, tools, and approaches, including AI and automation applications

• 8+ years in digital marketing within B2B SaaS
• 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads and LinkedIn
• Experience setting strategy across search, paid social, display and ABM
• Experience reallocating spend between channels based on ROI, CAC and pipeline contribution
• Proven experience running paid campaigns targeting US/North American Enterprise buyers
• Proven track record of driving pipeline, sales meetings, and customer generation
• Experience owning channel budgets, forecasting spend and pipeline, and making allocation decisions based on ROI and CAC
• Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC)
• Advanced skills in Excel and Google Sheets, including financial modeling for budgets, forecasts and ROI
• Ability to present digital performance and investment recommendations to Sales, Finance and Marketing leadership
• Comfortable working with US-based teams, with regular overlap into US hours
• Bachelor's degree
• Marketo is a plus
• Experience driving Enterprise pipeline and leading SEM programs at scale

• Full health, vision and dental benefits
• Flexible work environment
• Competitive compensation package