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GTM Project Manager

About the role

• Collaborate with stakeholders to define and document go-to-market plans across the full product portfolio spanning physical retail and e-commerce channels
• Support end-to-end GTM programme management for product launches from initial planning and briefing through post-launch analysis and reporting
• Support market and channel expansion initiatives by compiling market insights, channel data, and analysis to inform GTM recommendations
• Champion APAC shopper insights and lead performance and results reporting, coordinating across functions to gather inputs and synthesise findings
• Lead APAC best-practice sharing to drive scale and cross-pollination of learnings and winning strategies across markets
• Continuously assess and refine processes and best practices to improve efficiency and effectiveness for future launches
• Serve as key liaison across complex cross-functional teams, ensuring a unified GTM strategy from brief to launch
• Identify risks, bottlenecks, and dependencies; develop mitigation plans and operational systems to keep programmes on track
• Establish communication channels and provide regular updates on programme status, milestones, and performance to stakeholders
• Serve as key APAC point of contact for security and demo device management for retail store environments

• 7+ years of experience in go-to-market strategy and execution, ideally in-house at a technology, consumer electronics, or retail brand
• Demonstrated ability to translate business objectives into actionable GTM plans
• Proven ability to manage complex, cross-functional projects from inception to completion
• Strong organisational skills and exceptional attention to detail
• Strong analytical skills with the ability to synthesise varied datasets into clear commercial reporting and business insights
• Skilled at building compelling presentation decks that tell a clear, structured story for senior stakeholders
• Highly proactive mindset; ability to thrive in ambiguous environments, take initiative, and solve problems before they become blockers
• Exceptional interpersonal and communication skills; ability to build relationships across diverse cultures and locations and influence stakeholders without direct authority
• Proficiency with Asana, Jira, and Smartsheet
• Familiarity with GTM-related platforms and workflows
• Exceptional verbal and written English communication and presentation skills