Ecommerce Paid Media Manager

• Plan, launch, and optimize full-funnel paid campaigns across Meta (Facebook and Instagram) and Google Ads
• Cover prospecting, retargeting, and retention campaigns
• Manage significant ad budgets, including bidding strategy, audience segmentation, and creative testing
• Track and reconcile performance across in-store and online sales channels
• Build an accurate omnichannel view of return on ad spend
• Own paid media reporting using Triple Whale, Northbeam, or a comparable platform
• Translate performance data into clear recommendations
• Evaluate and improve the brand’s attribution process
• Close gaps between ad platform data, attribution tooling, and actual sales
• Brief and collaborate on creative and campaign assets
• Use Canva to produce or direct design mockups as needed
• Monitor competitor activity, platform updates, and industry trends
• Deliver weekly and monthly performance reporting with takeaways and next steps for leadership
• Own end-to-end email and SMS strategy in Klaviyo
• Plan calendars through execution and analysis
• Build, maintain, and optimize automated flows, including welcome, abandoned cart, post-purchase, replenishment, win-back, and VIP or loyalty journeys
• Develop segmentation based on customer behavior, purchase history, and lifecycle stage
• Plan and execute campaign calendars aligned with promotions, product launches, and seasonal moments
• Test subject lines, send times, content, and offers
• Align messaging and offers with paid media campaigns for a consistent full-funnel customer experience
• Report on lifecycle metrics including open rate, click-through rate, list growth, and attributed revenue

• Approximately 8 to 10 years of overall marketing and advertising experience
• Minimum of 5 years of direct, hands-on ecommerce experience
• Direct, hands-on experience managing a Meta Ads account with an annual budget of $1,000,000 or more personally planned and managed
• Google Ads experience in addition to Meta
• Demonstrated ownership of full funnel performance from prospecting through conversion and retention
• Strong command of attribution, reporting, and ongoing optimization
• Experience assessing and improving attribution accuracy
• Direct experience with Triple Whale, Northbeam, or a similar full funnel attribution and analytics platform
• Required hands-on experience owning email and SMS marketing in Klaviyo, including flow building, segmentation, and campaign execution
• Proven experience managing full funnel marketing for an ecommerce brand, ideally with online and physical retail sales
• Working knowledge of blending in-store and online data into a single performance view
• Comfort using Canva to produce or direct creative assets
• Comfort using Shopify or a comparable ecommerce platform
• Strong analytical skills and ability to pull, interpret, and present cross-platform performance data
• Excellent written and verbal communication skills
• Confidence presenting results directly to client stakeholders
• Bonus: experience in luxury, jewelry, or another high-consideration retail category

• Competitive base compensation + significant performance-based pay
• 15 paid vacation days per year
• All U.S. national holidays
• 100% remote — work from anywhere in LATAM or Europe
• Professional home setup
• High visibility, full funnel role with direct impact on marketing budget
• Collaborative, high trust culture
• Expertise and ownership valued from day one