Brand & Product Development Lead

• Own the product portfolio and the ouchie and 12minutes brands
• Develop product ideas and categories for functional, marketable products
• Further develop existing products, sets, designs, and packaging
• Translate ideas into concrete product concepts and briefs
• Identify and select suitable manufacturers and suppliers
• Coordinate design, sampling, product development, and production
• Support the international rollout of products
• Coordinate product launches with Marketing
• Take operational responsibility for Customer Service (one employee)
• Incorporate customer feedback, trends, and learnings into existing and new products
• Work closely with the founders on product strategy, assortment, brand, and growth

• Excellent sense for brands, products, packaging, and design
• Passion for consumer brands and the ability to identify emerging brands, products, and trends at an early stage
• Understanding that consumer products must be functional, tell a compelling story, and be desirable
• Structured, analytical, and highly reliable working style
• Willingness to take ownership and drive projects forward independently
• Comfortable negotiating with manufacturers, organizing samples, and resolving supply issues
• Ability to switch quickly between creative product thinking and operational execution
• Enjoy working in a small, entrepreneurial environment
• Excellent German and English skills
• Experience in consumer products, beauty, lifestyle, FMCG, D2C, retail, product development, sourcing, or operations is a plus

• Significant responsibility and freedom to shape the role
• Opportunity to grow with ouchie's expansion
• Entrepreneurial environment with the opportunity to actively help build a consumer brand
• Close collaboration with the founders on product strategy, assortment, brand, and growth