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Performance Marketer

About the role

• Manage, optimize, and scale paid social campaigns to consistently generate enough qualified leads to fill client open days.
• Maintain CPL (Cost Per Lead) within agreed target ranges while protecting lead quality.
• Monitor and improve lead-to-booking rates through ongoing funnel analysis and optimization.
• Conduct regular competitor and market research to help clients remain competitive within their local markets.
• Develop, brief, and test new creative concepts in collaboration with content creators.
• Continuously optimize and A/B test landing pages to improve conversion rates.
• Analyze campaign performance and identify opportunities to improve acquisition efficiency and overall results.
• Produce detailed monthly reports highlighting performance, meaningful optimizations, tests, and strategic changes.
• Use AnyTrack and server-side tracking to maintain accurate campaign data and attribution.
• Proactively identify performance issues and implement solutions rather than waiting for direction.

• High levels of professional ownership, clear communication, and accountability, with the ability to learn from mistakes and adapt quickly.
• Proven experience developing paid advertising creative strategies and directing content creators to produce high-performing assets.
• Previous experience working within an agency environment and the ability to thrive in a small, collaborative team.
• Strong technical knowledge of paid media platforms, campaign optimization, and performance marketing fundamentals.
• A proven track record of working toward specific lead generation, CPL, conversion, or booking targets.
• Strong analytical skills and the ability to turn campaign and funnel data into actionable decisions.
• Ability to work standard UK business hours.
• Broader digital marketing knowledge and the versatility to support a small, agile team across different marketing functions when required.
• Experience using GoHighLevel is a must have.
• Experience using Basecamp or similar project management tools.
• Experience using AI tools effectively and building automations that improve marketing performance or operational efficiency.
• Comfortable working with tracking and attribution tools such as AnyTrack, including an understanding of server-side tracking.

• Fully Remote: Work from anywhere with international teams
• Career Growth: Join companies in SaaS, MarTech, and B2B services
• Peer Community: Connect with high-performing sales professionals in our network
• Ongoing Support: Receive guidance from Huzzle before and after placement