Google Ads Specialist

• Manage and optimize Google Ads campaigns across Search, Performance Max, and remarketing.
• Execute campaign plans developed by senior account leadership, ensuring campaigns meet established KPIs and business objectives.
• Monitor lead generation performance, including cost per lead (CPL), cost per acquisition (CPA), conversion volume, and lead quality.
• Conduct keyword research, search term analysis, and audience research to identify opportunities for improved targeting and campaign efficiency.
• Optimize bidding strategies, budgets, ad copy, and campaign settings based on performance data.
• Analyze campaign performance, identify trends and areas for improvement, and provide actionable optimization recommendations.
• Prepare performance reports and use Google Analytics 4 (GA4) to evaluate campaign results and understand conversion behavior.
• Troubleshoot conversion tracking issues and work with internal engineering or technical teams when implementation support is needed.
• Collaborate closely with Senior Account Directors and other paid media specialists to execute strategies and share performance insights.
• Maintain high standards of campaign quality, accuracy, and attention to detail across approximately 5–6 client accounts.

• 2+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Strong experience with lead generation campaigns, including optimizing for CPL, CPA, conversion volume, and lead quality.
• Solid knowledge of Google Ads, particularly Search campaigns, Performance Max, remarketing, and bidding strategies.
• Experience managing multiple client accounts and monitoring campaign performance against established KPIs.
• Proficiency in Google Analytics 4 (GA4), including interpreting reports, understanding conversion events, and troubleshooting tracking issues.
• Familiarity with Google Tag Manager (GTM) and conversion tracking, particularly troubleshooting and reporting rather than implementing tracking from scratch.
• Strong analytical skills and the ability to translate performance data into actionable optimizations.
• Excellent attention to detail, organizational skills, and the ability to manage competing priorities.
• Proactive communication skills and the ability to collaborate effectively with teammates in a remote environment.
• Comfortable working in a team-based structure, receiving strategic direction from senior team members, and taking ownership of day-to-day campaign execution.
• Resumes must be submitted in English.
• Nice to have: Experience managing Google Ads campaigns for healthcare, medical, or other lead generation-focused businesses.
• Nice to have: Experience with consumer packaged goods (CPG), consumer goods, or e-commerce brands.
• Nice to have: Experience managing high-budget paid search campaigns.
• Nice to have: Previous experience working at a digital marketing agency or in a performance marketing environment.

• Full-time position
• 100% remote (LATAM)
• Salary: Starting at $3,500 USD/month (negotiable based on experience).
• Independent Contractor
• Unlimited PTO
• National holidays observed according to the employee's country of residence.
• Work-from-home equipment stipend
• Opportunity to work with a highly collaborative and innovative U.S.-based digital agency