Freelance Content Creator, Copywriter

• Create and write high-value content for clients, primarily small and medium-sized businesses (SMEs)
• Produce content for websites, landing pages, articles, newsletters, email campaigns, social media, sales materials, and branded content
• Understand each client’s positioning, offerings, audiences, and objectives
• Identify relevant topics, messages, and editorial angles
• Contribute to defining brands’ editorial guidelines and tone of voice
• Adapt content to the different stages of the customer journey
• Repurpose an idea or core piece of content across multiple formats and channels
• Write website content and service pages
• Create conversion-focused landing pages
• Write headlines, hooks, value propositions, and calls to action
• Optimize existing content to improve its clarity, impact, and ability to convert
• Adapt messaging to different target audiences and personas
• Write articles, guides, case studies, and other editorial content
• Produce content that strengthens brands’ expertise and authority
• Collaborate with SEO/GEO experts to create content optimized for search engines and AI-powered answer engines
• Turn technical or industry-specific information into accessible and engaging content
• Write newsletters and email campaigns
• Create email sequences for prospecting, nurturing, or conversion
• Write the content required for various marketing campaigns
• Adapt messaging to the channel, audience, and objective
• Write posts for LinkedIn, Instagram, Facebook, and other relevant platforms
• Create hooks, captions, and calls to action tailored to social media
• Collaborate with Social Media Managers, graphic designers, and videographers to turn ideas into high-performing content
• Adapt and repurpose content across different channels
• Use AI tools for research, ideation, content structuring, and content improvement
• Rework and enrich AI-generated content to ensure its quality, relevance, and originality
• Maintain editorial consistency and an authentic tone of voice despite using AI tools
• Stay up to date with new practices and tools related to content creation

• Solid, demonstrable experience in copywriting and content creation, ideally in an agency environment or working with multiple clients
• Excellent command of persuasive writing techniques, storytelling, hooks, value propositions, and calls to action
• Ability to produce short-form content, articles, web pages, newsletters, and sales content
• Good understanding of conversion principles and content structuring for websites and landing pages
• Good understanding of editorial SEO fundamentals
• Knowledge of GEO/AEO considerations related to AI-powered search and answer engines is a plus
• Good understanding of the conventions and formats of major social media platforms
• Excellent command of AI tools for research, ideation, and content production, without relying on automatically generated content
• Ability to quickly understand different industries and adapt the tone and messaging to each brand
• Excellent ability to manage multiple projects and clients simultaneously while meeting deadlines
• Creativity, curiosity, thoroughness, autonomy, and strong attention to detail
• Ability to present concrete examples of completed content, campaigns, websites, or projects is highly valued
• CV/resume and portfolio, or several examples of completed content, must be provided

• 100% remote
• Project-based or time-and-materials collaboration, depending on the project