Commercial Campaign Manager – Strategic Brands

• Own commercial campaigns from initial concept through performance measurement.
• Plan, develop, and manage commercial campaigns end to end, taking responsibility for KPIs, performance, and success measurement.
• Develop marketing approaches for strategic brand partners and activate them within defined sales, promotional, and sell-through campaigns.
• Manage trade-marketing-funded activations and coordinate campaigns, budgets, and initiatives with brand partners.
• Identify new marketing and activation opportunities and develop concrete campaign concepts for the INTERSPORT network.
• Analyze campaign, market, and competitor data and derive optimization measures to improve reach, performance, and sell-through.
• Ensure data-driven campaign planning and continuous optimization across relevant online and offline channels.
• Coordinate internal and external stakeholders and ensure efficient, on-time execution.
• Work closely with Category Management, Retail Marketing, CRM, Performance Marketing, POS, and other specialist teams.
• Serve as the primary contact for brand-related activations within commercial campaigns and promotions.
• Support the onboarding and activation of new strategic brands from a marketing perspective.

• Several years of experience in Campaign Management, Trade Marketing, Retail Marketing, Commercial Marketing, or a comparable role.
• Experience planning and managing commercial campaigns, along with a solid understanding of sales, promotional, and sell-through mechanics.
• Strong understanding of brands, retail, and collaboration with strategic partners.
• Experience managing marketing budgets and, ideally, working with trade marketing funding or co-marketing models.
• Excellent understanding of relevant marketing and business KPIs, with an enthusiasm for making data-driven decisions.
• Experience analyzing campaign performance and deriving specific optimization measures.
• Strong stakeholder management skills and the ability to align differing interests across Marketing, Sales, Category Management, and external partners.
• Excellent communication and negotiation skills, with a confident and professional presence when dealing with internal and external stakeholders.
• Structured, self-directed, and solution-oriented working style, with a strong commitment to quality.
• A university degree or comparable qualification in Marketing, Business, Retail, or a related field is an advantage.

• Remote work arrangement
• Full-time employment