Head of Acquisition

• Profitably scale new customer acquisition across all performance channels
• Transform the team into a highly efficient, cross-functional unit
• Report directly to the CRO
• Own efficient new customer acquisition through established channels and expand influencer marketing
• Further develop and calibrate attribution models
• Oversee tracking technology to enable precise budget allocation
• Manage a diverse team and provide functional leadership to the Team Leads
• Develop and implement sales psychology approaches such as Video Sales Letters and quiz funnels
• Establish a systematic process for image and video assets as well as ad copy
• Work closely with Retention and CRM
• Align new customer acquisition with the company’s long-term success

• Proven experience profitably scaling new customer acquisition channels, particularly Meta and Google, with monthly budgets of at least five figures
• Deep understanding of tracking architecture and attribution logic, including server-side tracking
• Hands-on experience designing and testing direct-response formats such as quiz funnels, Video Sales Letters, and advertorials—ideally for an audience aged 45+
• Leadership experience in cross-functional teams of at least 10 people
• Strong D2C background, ideally in health, nutrition, or a related consumer goods segment
• Fluency in German and English
• Strong hands-on mentality
• Highly reliable internal communicator and approachable point of contact
• Willingness to work remotely anywhere in Germany or in a hybrid setup in Berlin

• Fully remote work and flexibility: Work from anywhere in Germany with a high level of trust
• 30 vacation days plus 2 additional charity days
• Corporate benefits
• Fitness allowance
• Mental health platform (Nilo Health)
• Mobility allowance
• Pet sponsorship
• Team events
• Product packages
• A supportive, open-door culture