Key Account Manager – Grocery Retail

• Manage Huel’s most important retail partnerships in Germany
• Lead national negotiations with REWE, Kaufland and Edeka
• Develop partnerships from initial listing through to long-term business relationships
• Independently lead annual negotiations and commercial terms discussions
• Take commercial responsibility for revenue, trading terms, margin and profitability
• Expand distribution and defend and grow existing listings
• Launch new products and increase numeric and weighted distribution
• Plan and negotiate promotions, secondary placements, leaflets and retail media
• Evaluate promotional activities and initiatives
• Analyse Nielsen and sell-out data and develop compelling arguments for Purchasing and Category Management
• Implement central agreements in collaboration with Field Sales, Sales Operations and Supply Chain, from POS briefings through to forecasting

• At least 3 years of Key Account Management experience in the FMCG sector, ideally in food or beverages, working with German grocery retailers
• Experience working with REWE, Edeka or Kaufland
• Understanding of how central and regional operations work together
• Strong negotiation skills and commercial numeracy
• Experience working with panel and sell-out data
• Understanding of customer P&Ls
• Entrepreneurial mindset and a hands-on approach
• Strong team spirit when collaborating with Field Sales, Sales Operations and Supply Chain
• Fluent German and very good English skills
• Motivation to contribute to a better world

• Flexible, remote-first working with regular team days and offsites
• Work remotely from anywhere for two weeks per year
• Company car for business travel
• Huel product allowance
• Mobility and fitness allowances
• 30 days’ annual leave
• Close support from the Commercial Director and short decision-making paths
• Comprehensive onboarding covering our products, data and retail strategy
• Support from Field Sales, Sales Operations and Marketing