Paid Media Specialist

• Run day-to-day ad operations on Meta, TikTok and Snapchat
• Load 10–12 new video ads per week into test campaigns, working toward two or three launches per week
• Adapt assets for each platform, including aspect ratios, crops, links and safe zones
• Write primary text, headlines and descriptions for every launch
• Track ad approvals, submit and follow up on appeals, and report platform-specific rejections
• Read test results against the internal playbook and identify winners and losers
• Move winning ads into scaling campaigns and adjust budgets
• Retest underperforming ads with new video and copy combinations
• Work with attribution events, Google Tag Manager and Google Analytics
• Compare performance across platforms and flag what works where
• Work directly with the founders and gradually take on more analysis and cross-platform tracking

• Recent, hands-on experience launching ads yourself in Meta Ads Manager; a few months is enough
• Solid grasp of CTR, CPC and CPA, and campaign optimization objectives
• Strong organization and attention to detail when handling high volumes of assets
• Self-managed and proactive, working from one daily check-in and bringing proposals
• Comfortable using AI tools to work faster while forming and sharing independent conclusions
• Professional English, written and spoken
• Experience with TikTok Ads Manager and Snapchat Ads Manager (nice-to-have)
• Experience with ad approvals and appeals in health, wellness or other regulated categories (nice-to-have)
• Familiarity with Google Tag Manager, Google Analytics or ad attribution (nice-to-have)
• DTC or e-commerce experience (nice-to-have)

• Full-time, 40 hours/week
• Fully remote work
• Working hours aligned with US Eastern Time