YOUR NEXT CHAPTER
Director, Athlete Marketing
About the role
• Identify and develop endorsement, sponsorship and commercial partnership opportunities for football clients
• Build and manage a strong pipeline of opportunities across relevant brands, categories and markets
• Develop partnership strategies, pitches and proposals for prospective partners
• Lead negotiations on commercial partnerships, delivering positive outcomes for clients and brands
• Grow existing relationships and identify opportunities to create sustainable, year-on-year revenue
• Use industry relationships and market knowledge to develop new business opportunities
• Act as a senior commercial partner to clients, providing strategic counsel on positioning, marketability and long-term partnership opportunities
• Develop personalised commercial and marketing plans that strengthen athletes' brands and partnership potential
• Build trusted, long-term relationships with clients and their wider teams
• Work with brands and partners to develop talent-led solutions for campaigns and activations
• Identify partnerships that authentically align with each athlete's profile, interests and ambitions
• Build and maintain senior-level relationships with brands, agencies and stakeholders across sports, entertainment and marketing
• Represent the business at relevant industry events, conferences and meetings
• Facilitate introductions and connections between clients and potential partners
• Serve as a senior representative of the business across Italy and international markets
• Maintain a strong understanding of developments across football, sports marketing, sponsorship and licensing
• Stay informed on consumer, cultural and marketing trends to identify relevant opportunities for clients
• Provide strategic insights to inform client positioning, partnership strategies and new areas of opportunity
• Collaborate with creative, digital, communications and client teams to develop integrated partnership and marketing strategies
• Provide strategic oversight of partnership campaigns and activations, ensuring alignment with client and brand objectives
• Review partnership performance and apply learnings to future strategies and opportunities
• Provide senior-level commercial expertise across the Partnership function
• Collaborate with international offices to develop opportunities across markets
• Contribute to the broader growth of the football partnerships business
• 10+ years of relevant experience across sports marketing, partnerships, sponsorship, talent representation, sales or a related commercial field
• Proven experience developing, negotiating and closing athlete endorsement and brand partnership deals
• Strong relationships across brands, agencies and the wider sports marketing industry
• Experience managing senior client and stakeholder relationships
• Deep understanding of football, athlete marketing and the broader partnership landscape
• Strong commercial, business development, negotiation and sales skills
• Excellent relationship-building, communication and presentation abilities
• Strong strategic thinking with the ability to translate ideas and relationships into commercial opportunities
• Ability to manage multiple priorities and relationships in a fast-moving environment
• Strong understanding of contemporary marketing, digital platforms, culture and consumer trends
• Must be fluent in English and Italian
• Bachelor's degree in Marketing, Business, Sports Management or a related field is advantageous but not a prerequisite
• Employment opportunities and benefits
• Non-discrimination protections in provision of employment opportunities and benefits