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Marketing and Content Analyst

About the role

• Plan, produce, and publish content for Instagram, including posts, stories, and reels
• Produce, edit, and publish videos for the YouTube channel
• Record videos with company leadership and subject-matter experts for content production
• Edit videos using Adobe Premiere, CapCut, DaVinci Resolve, or similar tools
• Adapt content for different formats and channels
• Create supporting materials for the sales team, such as presentations and corporate collateral
• Manage paid media campaigns on Meta Ads and Google Ads
• Monitor content and campaign performance and identify opportunities for improvement
• Integrate content initiatives with lead generation and lead capture strategies
• Contribute to the planning and maintenance of the editorial calendar
• Participate in regular team alignment meetings
• Transform the knowledge, topics, and case studies of a company specializing in services for the condominium management market into educational, practical, and relevant content
• Strengthen brand authority and contribute to lead generation

• Experience producing content for Instagram and YouTube
• Experience editing videos using Adobe Premiere, CapCut, DaVinci Resolve, or similar tools
• Experience managing campaigns on Meta Ads and/or Google Ads
• Strong written communication skills
• Ability to translate technical content into clear and accessible language for the target audience
• Strong organizational skills to manage schedules, editorial calendars, and multiple deliverables
• Comfortable working with different content formats
• Ability to work independently and manage activities from start to finish
• Availability for communication during business hours (GMT-3)
• Experience producing B2B content is a plus
• Experience with content marketing or educational content is a plus
• Experience in the condominium management, real estate, or services industry is a plus
• Knowledge of YouTube SEO is a plus
• Experience with Canva, Figma, or similar tools is a plus
• Experience with editorial planning is a plus
• Knowledge of content-driven demand generation strategies is a plus
• Experience analyzing content and paid media metrics is a plus

• Engagement as an independent contractor (PJ)
• 20-hour workweek
• Ongoing, long-term project
• 100% remote work
• Availability for communication during business hours (GMT-3)
• Weekly alignment meetings