Senior Marketing Specialist, Demand Generation, SportsTech

• Develop, recommend and implement an organic demand generation approach to create qualified commercial opportunities
• Identify and test channels, tactics and activities most likely to deliver results
• Create approximately 10 LinkedIn posts per week across the TEC company page and selected TEC representatives
• Adapt content to each voice and audience using thought leadership, client proof, industry insights, events and relevant commercial topics
• Identify and engage priority organisations and decision makers through personalised outreach, LinkedIn, email, industry events, partnerships, referrals, networking and other relevant approaches
• Review results with Sales and Marketing
• Adjust targeting, messaging, channels and the overall approach based on meaningful commercial conversations
• Build a focused pipeline of target sports organisations and create qualified introductory conversations with potential clients
• Work closely with the Head of Client Growth

• Strong B2B business development, demand generation or account based sales experience
• Proven ability to develop and implement demand generation or business development approaches, not just execute predefined campaigns or channels
• Experience working with complex technology, software or digital solutions
• Strong research, prospecting and account mapping skills
• Confidence identifying and using the right channels and tactics for targeted prospecting, relationship building and organic demand generation
• Ability to understand a potential client's business problem before introducing a solution
• Strong written and spoken English
• Comfortable working closely with both Sales and Marketing
• Experience or an established network within sports, sports technology, federations, governing bodies, rights holders or live events would be a significant advantage

• Remote work arrangement
• Contractor engagement
• Full-time/part-time flexibility