Customer Marketing Manager

• Own and execute the champion-led growth strategy across the existing buyer base
• Drive advocacy, referrals, and account expansion at scale
• Build referral, review/reference, incentive, and integration/plug-in mechanisms
• Identify and prioritize accounts and buyer segments for expansion, referral, or advocacy
• Design account engagement journeys with triggers, segmentation, and offers
• Partner with Marketing teams to translate strategy into campaigns and own the playbook and outcomes
• Test and refine triggers and segments using account behavior and performance data
• Develop buyer stories, including case studies, testimonials, and proof points
• Partner with Commercial Marketing and Enablement to incorporate buyer stories into sales enablement assets
• Build repeatable processes for sourcing, capturing, and publishing buyer stories at scale

• 5+ years of B2B lifecycle, customer/account based marketing, or growth marketing experience, ideally within a marketplace or platform business
• Demonstrated experience designing and running lifecycle programs (triggers, segmentation, nurture) that measurably grow existing accounts
• Track record of building advocacy or referral programs from the ground up
• Comfort working cross-functionally with channel owners (e.g., email/MarTech) while owning strategy and outcomes
• Strong analytical skills, including defining segments, reading account-level data, and tying lifecycle activity to bookings growth
• Fluency with AI tools such as Claude, Gemini, ChatGPT, or similar for research, content, analysis, and experimentation
• Clear, direct communication skills
• Preferred: experience in a two-sided marketplace model
• Preferred: familiarity with customer marketing or advocacy platforms
• Preferred: comfort operating in a high-growth environment where programs are built before all processes exist